OK, lemme pick your brain...I'm thinking I'd get the little ladies with their stickers at this, but then I wonder who would they bring with them? What are your thoughts...ideas...gimme whatcha got. Not sure if I'm gonna do it yet....but maybe!
Some of my best customers are senior citizens. They tend to make small, quick meals. I'd show off the collapsible bowls (easy to store), micro cookers, and green knives (they're lightweight and easy to use).
The garlic slicer is a great one for those who don't have the strength to use our garlic press. No, I'm not talking about my Mom. OK, I am, just don't tell her.
Also, seniors often buy gifts for their kids and grandkids. It is a great time to offer gift certificates.
I've done two shows this year in neighboring retirement communities. One was over $1500 in sales; the other was over $1800. I've also encountered several retired gals who would love to do a show, but their neighbors aren't interested enough. So, it really isn't a given either way.
I had a 89 year old host who had a show in her Condo Community Room. She invited all of her friends and neighbors, and it was an $800 show. I focused on things that I thought they would like. They LOVED the Trifle Bowl (Especially if they live in a Sr. Community that does Potlucks, etc...) the 8" Exec. Skillet (for making eggs that don't stick!) The spatulas, bamboo tools, microfiber towels....