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Pampered Chef: Selling Commodities

  1. Admin Greg

    Admin Greg Senior Member Staff Member

    'How do you create a perceived value to differentiate yourself from the competition, when you are both selling a commodity?'

    That's a question I'm often asked in my seminars. It uncovers a problem that is spreading to almost every industry. The rapid pace of technological development and our ultra-competitive global economy means that no one can keep a competitive edge in their product for very long.

    Jan 26, 2005
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