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Selling Commodities

Admin Greg

Senior Member
Staff member
Apr 13, 2004
'How do you create a perceived value to differentiate yourself from the competition, when you are both selling a commodity?'

That's a question I'm often asked in my seminars. It uncovers a problem that is spreading to almost every industry. The rapid pace of technological development and our ultra-competitive global economy means that no one can keep a competitive edge in their product for very long.