- Apr 13, 2004
If you sell for a smaller company that competes against the big guys, the age-old story of David and Goliath might come to mind. In this story, the giant, Goliath, was beaten in a fight by the small boy, David, because of the boy's ability to outsmart the giant. However, in today’s hypercompetitive, risk-averse, buyers' market, it’s Goliath that often has the advantage. If you're the David in this scenario, read on. By the way, if you're Goliath, you may want to see what David is planning...