I use the fliers in my flip folder. I talk with guests about the ideas....like using the pitcher as the "box" for the gift. I have had success with it. I think it helps to have a picture with it instead of just talking about it. It is best if I have the actual idea (like the pitcher with coffee on the bottom and cookies on the top).

 

I send to Preferred Customers

I have a "Preferred Customer Circle" (for guests who have accumulated over $100 in purchases through me) and one of the things I send is the Seasonal Inspirations flyer and the monthly Showstopper. Since they already love PC items (indicative by the amount of their sales), they are more inclined to be thrilled by the little ideas and want to purchase the items.

I also send a monthly recipe and a list of my show dates so they can add their order in a show I'm having and get the flat shipping rate. They also get the card with the 10% off after their 10th purchase. Everyone seems to like it!