Results After Cyber Monday E Mail

[cewcooks]

I sent out the customer connection e mail to my somewhat regular guests and I try to stay in touch with them so I sent the email for cyber monday and added free shipping for all orders 60.00 or over if they contacted me on mon with their order, and I am so shocked that I got 10 opt outs for "do not contact" from e mails and all further contacts, I have only been doing 1 or 2 shows a month and I feel so discouraged..:cry::cry:
Any suggestions

 

[Deb Bixler]

Just continue to serve your guests. Have you sent them an email prior with say a recipe of the month or something of value? People get tons of email as you probably know. So you must provide them with value to stay on the list. I always get opt-outs on every email I send out. Just like when someone says no I do not want to host a show, it doesn't mean no I hate you. It just means no thank you I would rather not have a show, or in this case get your email any longer. Be sure that every email you send out has value. If the only time they hear from you is when you have a sale, then it is self serving. Serve your guests with value and they will stay committed.

 

[OhmyDLM]

LOVE those tips Deb!!! I don't send out enough "non-self-serving" emails like that and I need to, great advice!

 

[JAE]

Good reminder. I had my December newsletter ready and sent out the first batch then proceeded with my day, forgetting to send the other batches. My newsletters always have a recipe and the current and upcoming host specials and guest specials. I keep them as short as possible and include short blurbs about any signing bonuses if there are any, thank you's and/or info about fundraisers and bridal showers. I remind my people about the outlet, and this month's newsletter I let them know about the order/shipping/delivery deadline.Short as possible because I know I don't read newsletters for the most part. I scan them and look towards my favorite part, for instance, the recipe at the end.JAE

 

[Sheila]

My recipe is always at the top, then other events are further down. I keep everything short & sweet. I have a newsletter sign up form on my PWS if any of you want to be on it to see what I do each month, feel free to go sign up. I've already sent out the December newsletter, so if you want to see that one you would need to e-mail me at [email protected] & I can forward to you a copy without adding you to the newsletter permanently.