I heard a great tip from I believe Feriale , the company top seller. She said highlight thebhost special for the month coming UP, not current.
So in March, you would be talking about bamboo (unless you still had booking slots for March that you could fill...but most people likely will go the enst mnth, especially after the midpoint.). In April, i would talk up May....especially after the first 10-14 days of the month. Obviously, if you need bookings and it is early in the month, you still can book THAT month.
She explained it better than I did.
This is exactly what I do...often, I am booking two months out. I still need a couple bookings for April, so tonight, I'll be focusing on bamboo - but I have 4 more shows after tonight still in March, and once my bookings are set for April, I will be focusing on May. Good thing my May Pink Products came today!