- Apr 13, 2004
The five most dreaded words salespeople hear are: Your price is too high! Just because the customer raises a price objection doesn't mean you have to lower your price. Just because someone doesn't want to pay your price doesn't mean that your price is out of line. Just because your competition does something stupid doesn't mean that you need to compound their stupidity with your own. Does the competition determine your prices? Remotely. But who really controls your pricing? You do.