Postal Mail to Customers

[Ellinj]

Hey Everyone!

Last season I did a mailing (mini catalog w/letter) to my customers as a way to reach out. The mailing was kind of pricey (54 people at around $0.50 each). What do you do?

My customers are varying ages and some will admit email is lost on them. I tried to send something by mail to get everyone interested. I’d like to do something more effective.

What are you doing that works?

Thank you!

 

[chefjeanine]

Perhaps send to past Hosts only.
Send an email that they need to respond to (maybe updating their information -- address & telephone number) in order to receive the mini-catalog.
Do a survey with only those who respond getting the mini-catalog.

Basically, make them jump through a hoop before you send anything.

Perhaps you could do a Phonevite (instead of an email) with some sort of response required on their part.

And remember, the cost of the postage and catalogs are tax deductible.

 

[cookery]

Remember to send follow up emails every time. I find that people don't really tend to look at physical mail. Like my aging aunts.