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Pampered Chef: Postal Mail to Customers

  1. Ellinj

    Ellinj

    3
    1
    Hey Everyone!

    Last season I did a mailing (mini catalog w/letter) to my customers as a way to reach out. The mailing was kind of pricey (54 people at around $0.50 each). What do you do?

    My customers are varying ages and some will admit email is lost on them. I tried to send something by mail to get everyone interested. I’d like to do something more effective.

    What are you doing that works?

    Thank you!
     
    Last edited: Feb 7, 2018
    Feb 7, 2018
    #1
  2. chefjeanine

    chefjeanine Senior Member Gold Member

    2,999
    112
    Perhaps send to past Hosts only.
    Send an email that they need to respond to (maybe updating their information -- address & telephone number) in order to receive the mini-catalog.
    Do a survey with only those who respond getting the mini-catalog.

    Basically, make them jump through a hoop before you send anything.

    Perhaps you could do a Phonevite (instead of an email) with some sort of response required on their part.

    And remember, the cost of the postage and catalogs are tax deductible.
     
    Feb 8, 2018
    #2
  3. Remember to send follow up emails every time. I find that people don't really tend to look at physical mail. Like my aging aunts.
     
    Mar 12, 2018
    #3
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