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You have to classify your catalog show as either a February or March show. You cannot for instance take the guest and host specials from February and then order new products from March as well. It's a great reason for someone to book a show off the the February show though .
The new products were not available to be purchased until March 1st. If a show is dated in February you will not be able to put new products on that show. Like Michelle said it is a good incentive for the person to host a Spring party.