How Can I Create Eye-Catching Word Pictures for a Younger Audience?

[mclough]

ok, i need help from the "creative"! I use a lot of word pictures at my show, but they are all geared towards the "mom" type with no time and kids. This show is with 'just out of college, single women'. Anyone have ideas on word pictures I can paint and what product would be best for the age group of early 20 somethings? I know everyone can use every product ... but I want to dazzle them with ideas of how to use our stuff.

 

[raebates]

Think of it this way--college students want things to be fast, cheap, and easy, just like moms.

 

[scottcooks]

Tasty food quick, get on to studying or partying! Emphasize VALUE of items through multiple uses, and tell stories like Suzy Homemaker wins the pie contest with the pies she makes using our pastry cutter, baker's roller, silicone baker's mat, apple peeler corer slicer and stoneware deep dish pie plates.

 

[babywings76]

I'd be mentioning things like how they are starting off right and will have these products for a LONG time. They can't afford to buy cheap stuff and have to replace it over and over again. Our products and recipes are practically fool proof and will have them proud to call mom and impress them with how well they are cooking and eating on their own. College years tend to mean years of eating out at fast food to avoid having to cook, so by cooking for themselves, they get better quality and can keep things healthy to avoid gaining "college weight".

 

[Jolie_Paradoxe]

Real Food, Real Fast, Dinnertime in No Time. Explain how you understand they get home from a long day at work, and the last thing they want to do is prepare dinner. Point out that they can avoid the drive through and unhealthy, greasy, tepid temp and not so fast food with our tools. No worries if you forgot to thaw that meat.

Also point out that many of our recipes use what they'll probably have in the fridge/pantry already. Point out Power Cooking and our Weekday Dinners Done collection, highlighting the well stocked pantry card.

 

[babywings76]

Whoops!! I just re-read and you said these were people just out of college. Just ignore my advice then. :blushing:

 

[mclough]

thanks everyone! i will use the advice~

 

[rlombas]

Hi there! As a fellow Pampered Chef consultant, I completely understand your desire to create eye-catching word pictures for a younger audience. It can be a bit challenging to switch gears from our usual "mom" audience, but I have a few ideas that might help.First, think about the lifestyle of this younger audience. They are just out of college and most likely living in their first apartments or starter homes. They are probably on a tight budget and looking for easy and affordable ways to make delicious meals. With that in mind, here are a few word pictures and product suggestions:- "Picture this: you come home after a long day of work or classes, and your fridge is practically empty. But with our Quick Cooker, you can have a hearty and flavorful meal on the table in under 30 minutes. No need to spend money on takeout or frozen dinners!"
- "Imagine hosting a game night with your friends and impressing them with a homemade pizza using our Pizza Stone. Not only will it be delicious, but it's also a fun and interactive way to spend time together."
- "For those busy mornings when you're rushing out the door, our Breakfast Sandwich Maker is a game-changer. Just layer your favorite ingredients, pop it in the microwave, and voila - a hot and tasty breakfast sandwich in minutes!"
- "Our Seasoning Mixes are perfect for those who are new to cooking or don't have a lot of time to spend in the kitchen. With just a few simple ingredients, you can create restaurant-quality dishes that will impress your friends and save you money."
- "Let's face it, doing dishes is not fun. But with our Non-Stick Cookware, you can have a delicious meal without the hassle of scrubbing pots and pans afterwards. Plus, they come in trendy colors that will add a pop of style to your kitchen."Remember to keep your word pictures relatable and relevant to their lifestyle. And don't be afraid to have some fun with it! I'm sure your "just out of college, single women" audience will appreciate your creativity and enthusiasm for our products. Good luck with your show!