I have been emailing several area bridal shops and bridal consultants to try to get my name out there to get more into the bridal registry and bridal shower market. I basically introduced myself, explained the company and how I thought their brides could benefit from what the Pampered Chef has to offer. I also offered a referral program, giving the consultant a small gift certificate with me for each bride that she referred that set up a registry or booked a shower with me. So, I received a reply from one of the consultants I had contacted. Below is the email I received:

Missy

Thank you for contacting us about your referral program. I am
interested in seeing if we could provide your information to brides as
part of a new promotion we are doing.

We will be offering a folder to brides when they come in for consults
that includes offers from wedding vendors for services that may be of
benefit in planning their wedding or in their newly married life. If
vendors have brochures or promotional materials we can include that in
our folders, or refer them to our printers to have materials made.
Our only requirement is that vendors offer our customers a discount or
gift because we are trying to market the folder to brides as one of
the benefits of setting up their bridal consult--they get valuable
promotions from us and from wedding related vendors that can help them
save money.

For 2010 we should do between three and five hundred folders. As
noted above, our primary requirement is that there be some discount,
benefit, or gift that is directed as an offer to our brides.

Let me know if you would be interested in such a promotion.





I am extremely excited about this possiblity, however, I'm not sure what I should offer? Should I offer a free cookbook (Season's best) when a bride starts her registry or books a shower? or some other discount or gift? I think this is potentially a great opportunity for me and my business, I'm just at a loss as to what the discount or free gift should be. Any suggestions would be greatly appreciated!

 

I just didn't want to offer some substantial gift just for signing up to get no sales from it. What substantial thing do you think would be adequate?

 

I actually used a letter that I found here in the files section, I believe it was originally from NooraK, so I cannot take all the credit. Below is what I sent.

To Whom it May Concern:



My name is Missy Henry and I am an Independent Consultant with The Pampered Chef®. I am writing to you today because I wanted to let you know about some wonderful services we offer that you may not be aware of.

The Pampered Chef® is a direct sales company with a mission to bring families to the dinner table by providing innovative kitchen tools, which make cooking easier, faster and more fun. We also provide a wonderful business opportunity for people who are looking for a more flexible way to earn income.

In addition to our standard Cooking and Catalog Shows, we also offer Bridal Showers. Pampered Chef® Bridal Showers are very similar to traditional bridal showers. The bride is showered by friends and family with gifts that will help her stock her new home. Unlike a regular bridal shower, the guests will first be treated to a presentation and tasting of a wonderful recipe. They will then have the opportunity to try out our products before purchasing a gift from the bride’s wish list. In addition to all the gifts she receives from the guests, the host most often also gives the bride our host benefits, which include free, half-priced and discounted items. It is a wonderful way for a bride to stock up their kitchen with high-quality tools.

We also offer a Wedding Registry. Our Wedding Registry allows brides to register for our exclusive products in an easy and convenient manner. The registry is completely online, which makes it accessible from anywhere and at any time. We feature a “Well-Stocked Kitchen” list, which helps the bride make sure she is registering for all the essentials she will need in her Kitchen. In addition to this, we also have a Registry Rewards program. This allows the bride to earn free, half-priced, and discounted products based on the purchases made from their registry.

I would love to talk with you about the opportunity to market each others services. As a part of my personal business, I offer a gift for any referrals of Bridal Showers or Wedding Registries. For each referral, you will receive a $25.00 gift certificate for the Pampered Chef products of your choice*.

To participate in my referral program, simply share these wonderful services with brides you meet. When they schedule the shower, or start a registry, all they have to do is let me know who referred them.

I would love to speak with you more about this excellent opportunity for both of us. Please let me know if this sounds like an opportunity that you would like to further explore.



Sincerely,

Missy Henry


*gift certificate is valid only with me, not The Pampered Chef as a company or any other independent consultant.