Among the first things you learn in selling is to talk benefits rather than capabilities or features. But not all benefits are equal. Strategic benefits often trump technical-level issues especially when you're selling the 'power sponsors' of a particular IT project. I call this phenomenon the 'food chain of value' because bigger issues tend to eat up smaller ones. http://www.eyesonsales.com/articles.php?a=293
Greg That's for the great web site. I've signed up. Sales techniques do come into play when promoting once PC business.