Does a Smaller Crowd Mean More Bookings and Sales?

[Marg]

I had a show this afternoon. While I was there setting up, 6 people called and cancelled at the very last minute. So for the show that was supposed to have 12 people there, it ended up with 5 and the host.
I did the show and we had a great time. I ended up with $500 in sales and 3 bookings! And when I say bookings, I mean real bookings - dates set in the calendar.
So, it just goes to show you that you don't always need a huge crowd to have a successful show.
And as if that weren't great enough, I was chatting with the guests and 2 of them are potentially interested in the business.

 

[pamperedbecky]

Wow!! Marg that's so cool. And THREE bookings with actual dates on a calendar. That's impressive! What a nice weekend you had. I hope the show closes even higher!

 

[momoffour]

Awesome!!! Its nice when that happens huh?? Hope your leads pan out for you!! Good luck!

 

[Stephanie S]

Congrats Marg - So I'm thinking you should lead our next meeting and leave us with lots of your super success tips to take home with us...

 

[Deborah Czarnecki]

Sales vs bookingsYou know, what I've found is that if there's a bigger crowd (12-20), you get pretty good sales, but far fewer bookings, whereas when it's a smaller, more intimate crowd, the sales might be lower, but people are more inclined to book, or even show interest as a consultant.
Naturally, this isn't true all the time (and could be the reverse on occasion), but I think part of the bonus of a smallish crowd is that you can connect with them more easily. You can learn people's names. Chat with them. Not feel like you have to take their order quickly because people are waiting for you.
Thanks for reminding us that it's not always a disappointment to have less people, since it WILL happen to everyone
D.C.