I was driving to work today and heard a commercial for a local mattress company. The owner said a customer walked in and said "I'm too poor to buy cheap." They put that on their commercial to show that buying "cheap" products is too expensive, because they don't last. So buying quality is better in the long run. I think this is an excellent way to increase our sales! I have too many potential customers who claim our products are too expensive. Well, I think a great way to counter this is to let them know that if they buy cheap stuff in the store, they'll have to replace them over and over and over.