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Fair and equitable distribution of income in compensation plans is extremely rare in MLM/network marketing. Where such MLM programs exist, I call them "retail MLM's". In a retail MLM, every participant can earn a reasonable income for their efforts in selling products – without recruiting a large downline. Out of hundreds of MLM's I have reviewed, I have discovered only three MLM/network marketing programs that can possibly be classified as "retail MLM's...":
Fuller Brush
The Pampered Chef
Premier Designs
The key to responding to network marketing comparisons is to stay calm and professional. Avoid getting defensive or attacking the other person. Instead, focus on highlighting the unique features and benefits of your product or company. You can also ask questions to better understand the basis of their comparison and address any misconceptions.
If a potential customer brings up a negative comparison, acknowledge their concerns and offer to provide more information or address any specific points they may have. It's important to stay positive and confident in your product or company, and avoid bad-mouthing the other network marketer or their product.
You can differentiate your product by highlighting its unique features, benefits, and quality. Share personal experiences or testimonials from satisfied customers. You can also offer a product demonstration or provide samples for potential customers to try for themselves.
The best way to handle objections during a comparison discussion is to listen actively and address each concern individually. Offer solutions or alternatives, and provide evidence or facts to support your claims. Be empathetic and understanding, and avoid getting defensive or dismissive.
Comparisons can be used to your advantage by highlighting the unique strengths and benefits of your product or company. You can also use comparisons to educate potential customers about the differences between products and why yours may be a better fit for their needs. However, it's important to avoid making false or exaggerated claims and to always stay professional in your approach.