One thing to consider that while you are that close, half price conference will only save you $100. Make sure that you aren't spending too much out of pocket to get there!

 

send out an outlet email to all your past guests if you haven't done so in a while!

 

Make sure you go to TT first! Joy offers a special for signing up for iContact through her.

 

What is i contact?

 

I also plan to send the outlet e-mails today too! My current Host is over $600, so any extra this month would be Fabulous!

 

Go to Email Marketing & Surveying Software - iContact. It's an e-mail marketing service, holding white label partnerships with most of the most popular e-mail services. This means the e-mails won't be blocked or marked as spam, even though they're sent as a mass mailing. These services have rules and tips to keep you from actually sending spam. One feature is to have recipients approve receiving e-mails from you (you don't have to use this, but I like it because I know the people receiving my e-newsletters, etc, actually want them). Whether or not you use the opt-in, all e-mails provide an opt-out (or unsubscribe) option.

There are other services, too, such as Constant Contact. I trialed both Constant Contact and iContact. Some features I liked better with CC, but iContact makes it MUCH easier to use an already prepared newsletter, where Constant Contact pretty much makes you create your own by cutting and pasting segments - which don't always turn out as nicely as the original and is way too much work, in my opinion.

Also, with these services, you can see who opened the e-mails, who clicked on what links, what e-mails bounced back, and who unsubscribed. It is an extra (business) expense, so look into it, but really think about whether or not it's worth it to you to have these features, and how you'll use them to increase your business.