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How often is too often?

How often is too often to send a newsletter email?

  • More than weekly is too often

    Votes: 3 8.8%
  • Weekly is too often

    Votes: 9 26.5%
  • More than twice a month is too often

    Votes: 15 44.1%
  • More than once a month is too often

    Votes: 7 20.6%

  • Total voters
    34

NooraK

Legend Member
Gold Member
Feb 6, 2008
5,871
26
How often is too often to send emails to your customers?

I try to stick to just two emails a month. I send my longer, TT newsletter at the beginning of the month, and an outlet targeted email around the middle of the month.

This month, I sent my regular newsletter on May 4th, and I sent an email about the pink products on the 13th. Now, we've got this great Fathers' Day special, and I'd love to promote it, but I don't know if I want to send yet another email.

I know I get multiple emails from other companies, more often than twice a month, but I also delete a lot of them without reading them. I don't consider them spam, and don't mark them as such. I did sign up for the newsletter, so it doesn't bother me to see them weekly. But I also know not everyone is like me.

What do you think?
 

chefheidi2003

Senior Member
Gold Member
Aug 18, 2007
2,943
2
I did not vote in your poll but that is because here are my feelings on it..and they really don't fit into your poll. I think that more than 2 a month is a lot. BUT..if I were the person recieving the email since it is something special would not think that it is was too much. I think that you should put Father's Day Special in the subject line though. From my longenberger lady I get a weekly email because they have weekly specials and I do not think that that is too much.
 

Krista Burson

Member
Gold Member
Dec 23, 2005
348
0
I send a newsletter at the beginning of the month, an update about half way through the month. BUT I will send "specials" also such as the cool and serve tray, and the father's day special.
 

aried

Advanced Member
Gold Member
Feb 19, 2006
582
4
I was wondering about sending the father's special also because I just sent out the outlet specials email this week.
 

chefsteph07

Legacy Member
Jul 18, 2007
3,206
7
I think that just sending "random" emails for no reason is alot. A newsletter (which, I don't send faithfully every month) and then if there are any upcoming specials like the Father's Day special is good. This month, I have sent out the June special (on May 1), then I updated my website and put all new things in there over the weekend, so I sent a "visit my site" email and then detailed everything, and this afternoon I sent out the Father's Day one. If we wouldn't have had the FD special, I would not have sent any more out this month.
 

kcjodih

Legacy Member
Gold Member
Feb 20, 2005
3,408
2
I only send one out a month. On the RARE occasion I'll send two - like once or twice a year if I run an open house or mystery host show to meet a goal but that's it. If I get more than one from a company I start deleting them without opening them, regardless of the subject line, but that's just me.
 

raebates

Legend Member
Staff member
Dec 6, 2005
18,357
437
I promise my customers that I will only send one email a month. The exception is a reminder in December about the cut-off for shipping by Christmas.
 

PampChefJoy

Veteran Member
Gold Member
Jul 18, 2005
1,814
8
It's funny you bring this up because I am planning to roll out a weekly newsletter offering to add to my line up. The "Weekly Dish" will have a recipe, plus a summary of the upcoming host/guest specials. It will not be image intensive. It is more of a sell the recipe and sneak in a blurb about the other stuff while I've got your attention.

I am on a few food sites newsletters and most are weekly - one is daily - and it gets cluttered but you know what, I RARELY delete those until I've had a chance to read them because there is good recipe stuff. If I lead the newsletter with a recipe, there is a good chance the customer is going to save it somewhere for future reference! And my contact info will always be right there.

From a customer standpoint, I would actually add checkboxes to give them the option to be added to the monthly newsletter, weekly newsletter, etc. so you are contacting them on the frequency they want.
 

cheflorraine

Member
Gold Member
May 19, 2009
375
3
I hesitate to send out more than 2/month (TT newsletter at the beginning of the month, and then the last couple months the trifle bowl and HWC specials). But the idea of a weekly recipe email wouldn't be bad... most people do love reading recipes! I think I'd have to start asking customers about their preferences for email contact frequency.
That would probably mean that I'd have to start using my own 'customer care cards' rather than using the company ones... more printing :(
 

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