How Can Merrill's New Stickers Boost Your Sales?

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Discussion Overview

This thread explores the use of Merrill's new "post-it" style stickers among Pampered Chef consultants and their potential impact on sales during shows. Participants share their experiences with the stickers, discussing their effectiveness in encouraging guest orders and enhancing the overall show experience.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, reports that the stickers have helped guests keep track of items they want, leading to larger orders.
  • Another participant shares their experience of having a significant increase in sales after using the stickers for the first time.
  • Several users mention that the stickers have encouraged guests to take catalogs and consider ordering later.
  • One participant expresses skepticism about the cost of the stickers, suggesting they might be too expensive compared to alternatives.
  • Another participant notes that they have created their own version of the stickers to save money.
  • Some participants inquire about the reusability of the stickers and how many to provide to guests during shows.
  • One participant discusses their strategy of including stickers in lap boards to encourage guests to engage with the catalog.

Areas of Agreement / Disagreement

Views differ regarding the cost-effectiveness of the stickers, with some participants finding value in them while others express concerns about pricing. Overall, there is no clear consensus on their necessity for every consultant's business.

Contextual Notes

Participants share personal experiences and strategies related to the stickers, reflecting a range of opinions on their effectiveness and cost. The discussion highlights individual approaches to enhancing sales at shows.

Who May Find This Useful

Consultants looking for new ideas to increase sales during shows may find the shared experiences and strategies relevant.

cathyskitchen
cathyskitchen
Gold Member
Messages
2,704
After conference, I went on the Merrill site to see what was new. I found a bunch of tiny "post-it" style stickers that say "love it", "want it", "need it" & "gotta have it" on them and decided to try them out. I've been using them for my last 2 shows and I have to say they are awesome!! My guests love them b/c it helps them keep a tab on the things that they see throughout the show and want to think about ordering, and I love it b/c the orders are getting bigger from each customer!

It also helps people realize they have a big wish list (and they didn't have to write it all down or go through that big checklist to find it) and many more people are booking shows, too. They are even taking the catalogs more and asking if they can take the stickers with them so they can mark more and call me later to order more (when their next paycheck comes, etc.). I said "SURE!" of course!!

Just had to put this recommendation out there, esp. since I know a lot of people were bummed about Nancy's leaving. This is something cute that I never would have expected from Merrill and it has definitely helped my sales. Hope it helps yours, too!! :)
 
Cathy... I'm glad to hear that these are working for you, as I have been going back and forth on whether or not I really need these for my business. It's good to hear that they have raised your average. Especially if the guest specials won't be spend xx, get xx anymore; anyway to raise each order is great!
 
  • Thread starter
  • #3
Yeah, I wasn't sure if they were really going to work out, so I was definitely happily surprised about this!! I used to have at least one $1000 show per month, but I hadn't had one since February, until last week when I used these for the first time! There were only about 12 people in attendance, but they all ordered a lot (one lady ordered $200 for herself!) and she got a bunch of outside orders, but the sales at the show were definitely the big money-makers for her. My show tonight only had 8 guests, and I'm already at $500 in sales - an average of $62.50 per person - and that's without the "Buy $60 get something free" deal! (And NO ONE ordered any knives this month except my hosts - what is up with that?!?!?!).
 
Awesome! I haven't had a $1000 show since last November! And I had 3 in my first 10 shows! I will do anything to get that back! These are being added to my Merrill cart ASAP!
 
I'm going to check it out too, I have seen these in the magazines. What will they think of next? Thanks for sharing!
 
Awesome, I will have to check them out:thumbup:
 
What I did was take post its, cut them in strips and paper clip it to the catalog. This way my guests can do the same, and I dont have to spend that extra money on those supplies. I think Merrill is too costly. PC should have another vendor a little less expensive.
 
You can get another version of them from Express Yourself Online. They don't have the PC logo, but they work the same.
 
Just out of curiosity, can you reuse the stickers? And do you just give each guest a few sheets at your shows?
I think I might order some!
 
If I used them (which I don't), I'd give each guest 1 sheet of stickers. They can ask if they want more, but that's a definite red flag for hosting or signing. :)
 
chefann said:
If I used them (which I don't), I'd give each guest 1 sheet of stickers. They can ask if they want more, but that's a definite red flag for hosting or signing. :)
Click to expand...

Red Flag, . . . pun intended?

--Jenny L :yuck: :cry:
 
Will check them out again, thanks for sharing! Great idea!
 
jlevernier said:
Red Flag, . . . pun intended?

--Jenny L :yuck: :cry:
Click to expand...
HA! Didn't even notice that. Good catch. :D
 
  • Thread starter
  • #14
kaceyleigh2 said:
Just out of curiosity, can you reuse the stickers? And do you just give each guest a few sheets at your shows?
I think I might order some!
Click to expand...

I use the lap boards, and I stick two sheets of the stickers in the business card holder (behind my business card with the magnet on it!). That way they have 16 stickers. There are usually leftovers, but I want them to think that they should be filling up the catalog with all of those little flags!! :)

By the way, the pricing on these isn't that bad. It's $14.95 for a pack of 12 pads, and each pad has 20 pages on it. That's $1.25 per pad or $.06 per sheet! :) (plus tax of course). I never order just one thing at Merrill - I always make the shipping worth my while and order only when I need a handful of things. I also tend to give things to my recruits for special recognition, so I think those kinds of things are nice to give them. HTH!
 
I may go check the flags out.
 
Thanks! I've been looking for a good idea to raise my show average!!
 

Frequently Asked Questions

What are Merrill's new stickers and how do they work?

Merrill's new stickers are promotional tools designed to enhance your direct sales efforts. They feature eye-catching designs and messages that can be attached to products or used in marketing materials. By using these stickers, you can draw attention to special promotions, new products, or seasonal sales, making your offerings more appealing to potential customers.

How can these stickers help increase customer engagement?

The stickers are visually appealing and can create a sense of urgency or excitement around your products. By incorporating them into your sales strategy, you can encourage customers to take action, whether that's making a purchase or sharing your offerings with friends. Engaging visuals can also enhance your social media presence, leading to increased interaction and interest in your brand.

Can I customize the stickers for my specific sales events?

Yes, many of Merrill's stickers can be customized to fit your specific sales events or promotions. This allows you to tailor your messaging to your audience and create a more personalized experience. Customization can include adding your branding, specific product details, or unique offers that resonate with your customers.

What types of promotions work best with these stickers?

Merrill's stickers are particularly effective for limited-time offers, product launches, or seasonal promotions. They can also be used to highlight discounts, bundle deals, or new arrivals. By strategically placing these stickers on products or in your marketing materials, you can create a sense of urgency and encourage customers to make a purchase before the promotion ends.

How can I effectively incorporate these stickers into my sales strategy?

To effectively incorporate the stickers into your sales strategy, consider using them in conjunction with your product displays, social media posts, and email marketing campaigns. Make sure to highlight the benefits of the promotions featured on the stickers and encourage customers to share their experiences. Additionally, consider using the stickers as conversation starters during in-person events or parties to engage potential customers directly.

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