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Hi friends,I see lots of people mention doing fairs and booths.

msmileyface

Member
Feb 18, 2010
147
2
Hi friends,

I see lots of people mention doing fairs and booths. What exactly does this mean? Do you just get space at a craft show or bazaar and try to get people to book, or do you demonstrate/sell actual items, do you take catalog orders, etc? I just unfamiliar.

Thanks!
 

Sheila

Legend Member
Gold Member
Mar 26, 2008
5,375
75
Re: Fairs/Booths

Having products on hand to sell is called "cash & carry" and it's totally up to you if you do that or not.

Yes, many of us rent a booth at an event, display products & collect orders. If you collect enough orders, you can add them together & make a catalog show out of it, with YOU as the host. Therefore YOU get the host benefits. :D

Getting 2 or 3 (or 10) bookings is really where you can justify the cost of the booth. So when someone mentions how much they LOVE the product, that's when you jump in & suggest that they host a show to earn products for free and at a discount. :D

I'm a stay-at-home Mom, so just getting out of the house for a few hours and talking to other adults without the distraction of my little ones is lots of fun for me. I was doing a monthly booth here on the military base in Japan. My average was $200-$250 in sales and 2-3 bookings. Since the military is about to move us to a new location, I've handed the booth down to my team. I'm not working it any longer. But I plan to look for booth events in my new location. They make life so much easier!

Oh, and look at the progression of what a booth can do for you: someone picked up my business card at a booth > ended up calling me to order something > started stopping by my booth monthly to say hello > saw me again when she was a guest at a show > booked a show > signed up to be a consultant!

Another example: booth customer booked a show > guest at her show booked a show > guest decided to be a consultant & is signing in 2 days, her grand opening is in 3 days!

You can definitely make contacts "outside your circle" very quickly doing booths! :D

Be prepared though, you'll also get the walk-ups who have a broken item & want you to solve the problem. So go prepared to give them the info on how to call corporate & check on their warranty issues and/or order replacement parts. ;) I usually write 1-888-OUR-CHEF on the back of one of my business cards & hand it to them as I'm explaining that they will need to call, give their name & the address where they were living at the time they made the purchase (all military customers here, so everyone of us are moving every 2-4 years!), and then explain how corporate can look up their purchase & verify when it was purchased & if the warranty is still in tact. ;)
 

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