Has Anyone Had Any Success With Recruiting by Placing an Ad in the

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Discussion Overview

This thread explores the experiences of participants regarding the effectiveness of recruiting through newspaper advertisements. Various personal anecdotes and strategies are shared, highlighting both successes and challenges faced by consultants in this approach.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shared that their experience with a newspaper ad resulted in only one call that did not lead to recruitment, suggesting a mismatch with the target demographic.
  • Another participant noted that their ad focused on recruiting but yielded minimal results, emphasizing the importance of repetition in advertising to increase visibility.
  • One user expressed uncertainty about which section to advertise in, considering the timing close to Christmas for promoting their consultant services.
  • A participant mentioned the need to be cautious about advertising guidelines and to present oneself professionally when responding to inquiries.
  • Another consultant shared their experience of spending $130 on an ad that resulted in a single call from someone seeking a chef position, leading them to reconsider future advertising efforts.
  • One participant suggested that wearing Pampered Chef clothing in public serves as an effective way to attract attention and generate interest in the business.
  • Another user discussed the opportunity to distribute flyers with a local newspaper, seeking suggestions for content that would engage potential customers during the holiday season.
  • A participant encouraged using bright paper for flyers to capture attention and suggested including promotional offers related to holiday shopping.
  • One consultant shared a positive experience of recruiting someone through casual conversation while waiting at a restaurant, highlighting the effectiveness of being approachable and friendly.

Areas of Agreement / Disagreement

Views differ on the effectiveness of newspaper advertising for recruitment, with some participants reporting little success while others have had positive experiences with alternative methods like wearing branded clothing or engaging in casual conversations.

Contextual Notes

Participants shared personal experiences and insights related to advertising strategies within the context of recruiting for Pampered Chef, particularly during the holiday season.

Who May Find This Useful

Consultants exploring various methods of recruitment and advertising may find the shared experiences and suggestions relevant to their own practices.

M
MFox0405
Silver Member
Messages
11
Has anyone had any success with recruiting by placing an ad in the newspaper or a job specific paper? I did this once when I first started and only had one call (it never panned out). Based on the type of paper it was, I think that I wasn't hitting the right demographic. Anyone have any ideas or input?

Thanks! :D

Mindy Fox
Independent Kitchen Consultant
[email protected]
www.pamperedchef.biz/mindyfox
 
I did one a couple months ago and it never really got anything. I got a couple calls, but nothing came through with it. Mine was more a focus on recruiting, but I had some booking lines in there too. The thing is, just because this time didn't work doesn't mean a future time won't work. it's really hard to know. I ran an ad (a print ad, not just in the classifieds) three times, alternating weeks in a local paper that just comes out on Wednesdays.

I think the one thing I've taken away from that is if you want to put your money into this kind of advertising, you need to probably spend quite a few bucks. If you're going with classified ads in the "business opportnities" section or something similiar, I would suggest running it weekly for at least 4-5 consecutive weeks. It's the repetition that people will pay attention to, I believe. I've seen a consultant for another company who has her ad in there every week. I think week after week, people see it in there and that may get the wheels turning more than just a one time ad that they saw. This sticks with people. So, if I do another ad in the future, I would probably do something like this.

It's so hard because it's not to say if I did the same exact thing as before that it wouldn't result in anything. You just never know! Good luck to you! :)
 
Advertising in NewspaperHow do you know what section to advertise if all you want to do is list your information so that people know your a consultant and that they can order from your website? I thought about doing this since it's so close to Christmas.
Thanks for your help.
Julie Hummel
www.pamperedchef.biz/shopping
[email protected]
 
Guidelines for Newspaper AdsMake sure you are careful about where you advertize. If you read the recipe for suceess and also online there is a list of 100 top newspapers you are not allowed to advertize in. Make sure you're careful and also be prepared for calls. If you post an ad and someone calls, make sure you sound professional and have thought out what you will say. If you sound lost and confused that they called, this will concern people. Email field services if you need more information about the advertizment guidelines.
Melody
 
I agree. It is a good idea to decide what your "job description" is ahead of time. Write it out and practice it until it comes out automatically and sounds natural and genuine. I have sometimes been surprised by someone asking about what I do and mumble something about being a kitchen consultant. They probably had no better idea of what I do after asking.

I was challenged at conference to say something like this as my job description, "I help families have more fun at mealtime." Or, "I teach people how to make quick, nutritious meals for their families." Decide what you are most passionate about your job and write it out. The passion will come through and make it genuine. Also, think about what the "Pampered Chef" really is. People will ask.

You are probably more likely to recruit people you know or have some connection with than total strangers. (Although being ready with a conversation can start an aquaintance with a stranger.) Most of the people I have recruited have been hosts or friends or family members who have seen the results of my business. Don't be afraid to offer the opportunity to every one of your hosts and use them as "talent scouts" for you. They may know someone who would be a great Pampered Chef.
 
I had no luck and was out $130.00I advertised in our local news paper for one month daily and got one phone call. It was a man looking for a chef position ! So i will not be doing that again ! I know somepeople who have and had great responce ! So who knows !
 
Rather than spending money on an ad, why not spend money on making yourself a walking ad with PC clothing? I have gotten orders from people seeing my shirt. I hope if someone is looking for some extra income this holiday season, they will ask if they see me. I wear PC stuff any time I am going to be out of the house at the store. It does get noticed. Be ready with an answer when people ask.
 
Another question....I've got an opportunity to print up a bunch of fliers to be distributed with the newspaper (local but huge delivery area). The person who offered jokingly mentioned getting a host gift but I'm thinking that I could give something that I already have (extras earned) in exchange. Any suggestions about what to put in a flyer? I'm already thinking that I'll put it on some very bright colored paper (maybe tie dyed??) so people see it. I'm thinking of doing it at the end of this month and tying in the holidays. Not sure what I want to do and, as always, turn to the wonderful people on this site for suggestions. Thanks!!
 
I would jump on that boat!Hey, I would definitely jump on that boat! If you can get your flyers distributed with the newspaper and all that person is jokingly wanting is a small gift, then I say go for it! Definitely use bright paper and make it jump out at them and exciting. Maybe tell them they can purchase stocking stuffers up til Dec. 12 and get them back in time for Christmas. Tell them they can do online ordering through your website til Dec. 23. Put in there something like....Looking for everyone who likes to cook, hates to cook, or wants to cooking pay off a Christmas bill.

Maybe put in there also to call and mention this ad or flyer and they can qualify to get their kitchen show for FREE. Which means you would purchase the ingredients for one recipe. I really think that you would benefit from this.

Angela Roark 431269
Ind. Future Director
Corning, AR
 
Excellent ExampleBeing a walking billboard in excellent way to share the business. Also being friendly and talking to everyone works wonders. I had a recruiting appt. at Baker's Square last week and while I was waiting for the potential to show up, I smiled and told the hostess what I was up to, she happened to be looking for a new job. I have since then recruited them both.

Smiles go really far in this business!
Melody
 

Frequently Asked Questions

Has Anyone Had Any Success With Recruiting by Placing an Ad in the Local Newspaper?

Yes, some Pampered Chef consultants have found success in recruiting by placing ads in local newspapers. It can help reach a broader audience, especially those who may not be active on social media. However, the effectiveness can vary based on the ad's content, placement, and the local market's interest in direct sales opportunities.

What Should I Include in My Recruitment Ad for Pampered Chef?

Your recruitment ad should include a clear call to action, information about the benefits of joining Pampered Chef, and a personal touch that reflects your enthusiasm for the business. Highlight potential earnings, flexible hours, and the supportive community. Including your contact information and a link to your website can also encourage interested individuals to reach out.

How Much Should I Budget for Placing Recruitment Ads?

The budget for placing recruitment ads can vary widely depending on the medium. Local newspapers may charge anywhere from $50 to several hundred dollars for an ad, while online platforms like Facebook or Craigslist can be more affordable, sometimes even free. It's essential to consider your target audience and choose a platform that aligns with your budget and goals.

Are There Specific Times That Are Better for Placing Recruitment Ads?

Yes, timing can play a crucial role in the effectiveness of your recruitment ads. Placing ads at the beginning of the year or during back-to-school season can attract individuals looking for new opportunities. Additionally, consider local events or community gatherings where people may be more receptive to direct sales opportunities.

What Other Methods Can I Use Alongside Ads to Recruit for Pampered Chef?

In addition to placing ads, you can enhance your recruitment efforts by leveraging social media, hosting informational parties, and networking at local events. Building relationships with potential recruits and sharing your personal success stories can also be effective. Combining multiple methods can increase your chances of finding motivated individuals to join your team.

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