Maximizing Newsletter Engagement: Tips for Sending Embedded Emails

[leftymac]

I consider myself to be pretty technologically savvy, so this seems like a dumb question for me, but I just can't figure out how to do it. And, please forgive me if it has been asked before.

When you send out your newsletters, do you send them as attachments, or embedded in the email, so they see the actual newsletter when they open it? I want to do the latter, but don't know how! Make sense? I don't think my customers would want to open an attachment.

For my mail client, I can use either gmail accessed via the web, or use Mail 2.0 on my Mac.

Thanks for your help!

 

[chefann]

Currently, I use Constant Contact. But before I signed up with them, I used to send from my account, with the newsletter as the body of the email. (You're right - most people won't open an attachment, and it actually makes it more likely to be filtered as spam.) I used mail merge within Office to create an individual email for each person on my list. Office is very good at that, but will only send the notes to the outbox of a Microsoft product (Entourage in your case - and mine). Pages may have a similar function, but I don't use it enough to know for sure. And since Pages is Apple software, it would be able to go straight to Mail.

 

[leftymac]

Currently, I use Constant Contact. But before I signed up with them, I used to send from my account, with the newsletter as the body of the email. (You're right - most people won't open an attachment, and it actually makes it more likely to be filtered as spam.) I used mail merge within Office to create an individual email for each person on my list. Office is very good at that, but will only send the notes to the outbox of a Microsoft product (Entourage in your case - and mine). Pages may have a similar function, but I don't use it enough to know for sure. And since Pages is Apple software, it would be able to go straight to Mail.

Thanks, Ann! I tried messing around in Pages but couldn't for the life of me figure it out. So, I signed up for a free trial with Constant Contact, and so far it seems like it will make my life much easier, so thanks!

 

[stacywhitlow]

I also use Constant Contact. I love it!

 

[Jules711]

Me too...me too!

 

[Debala715]

Yep, I also use Constant Contact and love it, especially the fact that we can see who opens up the emails, what links they have clicked on, and if an email has been forwarded!

 

[leftymac]

Constant Contact is really annoying me! Everytime I go to upload an image it tells me that my session has expired due to a period of inactivity. This is not possible since I have done nothing else but work on this. So I log out and log back in and immediately it tells me the same message. Grrr!

 

[chefann]

That's weird. Have you cleared the cookies in your browser or restarted your browser? That might help.