Effective Follow-Up Strategies for Advertisements: What Should You Say and Do?

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Discussion Overview

This thread explores various strategies for following up with potential recruits after running advertisements. Participants share their personal experiences and insights on what to say and do during initial phone calls and subsequent follow-ups.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares their excitement about nearing directorship and suggests treating follow-up calls like meeting potential recruits at a show, providing an information packet and scheduling an appointment.
  • Another participant discusses their part-time efforts to recruit while managing multiple jobs and family responsibilities, expressing nervousness about making a good impression and asking for advice on what to include in recruiting packets.
  • A different participant describes their approach to creating information packets, detailing the contents such as letters, recruiting specials, testimonials, and catalogs, and emphasizes the importance of tailoring materials to the audience.
  • One participant mentions using testimonials from past newsletters to relate to potential recruits, particularly those with full-time jobs, to help bridge the gap in understanding.

Areas of Agreement / Disagreement

Views differ on the specifics of follow-up strategies and the contents of recruiting packets, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share their personal experiences and methods, reflecting a range of circumstances and levels of commitment to recruiting within the Pampered Chef community.

Who May Find This Useful

Consultants looking for insights on effective follow-up strategies and recruiting practices may find the shared experiences relevant.

C
Chefie
Messages
6
Follow-up to an Advertisment?hey everyone!

I have 5 recruits, 4 that are active, and I really want to promote! I am considering running an ad in our local papers.

When potentials call, what is important to say, not say, and ask initially on the phone, and what sort of follow-up do you reccomend? A mailing? Any advise would be greatly appreciated!

Sandy
 
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Sandy...CONGRATS on being so close to directorship! Maybe we will promote together at conference!

If you are going to do an ad, I would just treat it as if you had met them at a show and were passing out info. I would give them an information packet to look at and then set up an appointment to meet with them afterwards.

Good luck...let us know how it goes!
 
What do you give your recruit leads?I am doing this VERY VERY part time, I have 2 other jobs and 2 children under 2 (3 if you count my husband lol) :) And I have set a goal that this month I am going to recruit my first recruit. I want to take a step and do this more part time to full time. I would like to stay at home with my kids more. Anyway, does anyone anything in particular you give to your recruit leads? What do you put in your recruiting packet? i'm very nervous, I'm going to say something wrong and scare someone off... I often stick my foot in my mouth.
Thanks for your help in advance.
 
Information packetsI fashion mine similar to my host packets. I use a paper folder with two pockets and brads in the middle. I slip the informaiton into clear sheet protectors and secure them with the brads.

I put in a letter (sometimes unique to them, but sometimes a standard), the current recruiting special, recruiting testimonials from the Newsletter and a new catalog. I try not to put too much in there, but I go over it all with them. I try to put enough in there to satisfy hubby if he is not at the meeting. And I LOVE the Rewards booklet because it spells out nicely the rate of pay and benefits of each level of Directorship.

I haven't tried attaching anything before, but I will try now for you. Feel special LOL :D

I can't find the testimonials from the Newsletter, but you can find them from Consultants corner. I think it was Oct or Nov 2004. I used the one with a guy (to help recruit males) and the one from a women with 6 kids and sometimes I'll use the one from the woman with a full-time job. Because sometimes I don't know what to say to people who already work a full-time job. I feel like I cannot relate so I put that in there just in case.

I don't put all of these flyers in each packet but I put at least 2 in there.

Hope this helps you. I'm interested in seeing what everyone else does.
 

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Frequently Asked Questions

What are effective follow-up strategies after a Pampered Chef advertisement?

Effective follow-up strategies include sending personalized messages to potential customers, scheduling follow-up calls, and using social media to engage with leads. It's important to remind them of the benefits of the products and offer assistance in making a purchase decision.

How soon should I follow up after someone responds to my advertisement?

It’s best to follow up within 24 to 48 hours after someone responds to your advertisement. This shows that you are attentive and interested in their needs, increasing the chances of converting them into a customer.

What should I say in my follow-up messages?

Your follow-up messages should be friendly and informative. Start by thanking them for their interest, then provide additional information about the products they inquired about. You can also include a special offer or invite them to a cooking demonstration to create more engagement.

How can I track my follow-up efforts effectively?

Utilize a customer relationship management (CRM) tool or a simple spreadsheet to track your follow-up efforts. Note down the date of contact, the method used, and any responses received. This will help you stay organized and ensure that no potential lead falls through the cracks.

What should I do if I don't receive a response after my follow-up?

If you don’t receive a response after your initial follow-up, consider sending a gentle reminder after a week or two. Keep the tone light and friendly, and offer to answer any questions they might have. If they still don’t respond, it’s best to give them some space before reaching out again in the future.

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