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peortega and Heather are absolutely correct. Host coaching is key to get higher show totals no matter it be a cooking or catalog party but the main difference is customer care. If you have guests sitting in front of you it is easy to connect with them to see what they want or need. With a catalog party you do not have that so, in my case, BEFORE I SUBMIT THAT CATALOG PARTY, I make a point to call each and every person who placed an order. So you MUST get each host to make very sure you have a phone number at the very least for every guest. What you want to do is first and foremost, ask they have about 5 minutes to talk. If they say no, thank the guest for placing an order on (host's name) catalog party and helping their host get the items she was wanting free or at a great discount. If they say yes, thank them for ordering and for helping the host get the items they wanted FREE or at a great discount. Then you MUST do the full service check out with them on the phone. Ask if they had or have questions about the products they ordered, if they had questions about products they thought about ordering but were not sure of. Then check their total. If they did not qualify for the guests freebie, ask them if they want to add to the order to get it. Then you ask if they would like info about being a consultant. Then ask about booking a party of their own to earn lots of free and discounted items. Then ask again about the order. If they order something that you know there is something they can not live without to go with it, ask them if they would like that wonderful such and such that really makes a great accessory for the product they ordered. Give them their final total again and thank them again. Then you are done.
It works! I was always just a pop in the orders and submit. When I started making those calls year, I was able to get a few bookings here and there but I was always able to increase the catalog show average by almost $90. And I have had a few of the guests call me later on down the road to order more and a few even did finally book parties. We are told that the 2 most important things in our business is personal contact and to ask. How can you do that if you do not see those guests? You do it by phone. Make EVERY show work for you. Most catalog parties that I have had only have about 6 or 7 orders. It takes about 45 minutes to call them. That is all. 45 minutes to earn another $19.80 (I like $20 an hour in pay!), and the bookings gave me even more so...
It is sound advice. Now I just have to get back to doing it! I stopped really pushing my business back in September due to my own personal problems and seem to have lost it! That is what I love about this forum. I MAKES me remember what I need to do when I can tell someone else about what I used to do! That's it it IS "Pampered Chef for Dummies"!