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You basically are letting them try the products for themselves. They usually are talking about them; how to use them, what else you could do with it, how they like it in their homes. When I first did one of these shows I was concerned about this as well. It works out! Husbands usually add at least $25 to whatever the wife had picked out.
Another thing to think about is doing recipes that need a bit of prep work, cook time, and assembly - like the Strawberry Amaretto Pastries. That way they use the tools and you talk while the pastry is cooking. Then they use more tools to assemble and then eat/order!