All of us in sales have, since day one, had it drilled into us that we must 'ask for commitment' from the buyer. Unfortunately, too many of us interpret this to mean simply, 'ask for the order'. Thus, we feel that the only time to ask for commitment is at the end of the sale - at the 'close' - when we ask for the Ultimate Commitment. http://www.eyesonsales.com/articles.php?a=470