This just in: Dear Consultant: For several months now, the field and the Home Office have been dealing with issues stemming from the advertising and publicity policies relating to Personal Web Sites. Frankly, we've been confronted with issues both in nature and number that we simply didn't anticipate when we wrote the policies. We have carefully considered input from all levels of the field as well as from our online customers. As a result, earlier today, Marla Gottschalk announced the following policy changes in conference calls with Executive Directors and above. This documents the new policies. You have received this communication because you are subscribed to a Personal Web Site. Any new subscribers will receive the same information as they sign up for their sites. Additionally, these policies will be included in the spring Recipe for Success, as well as posted online. Linking After much discussion, we have decided to prohibit linking to Personal Web Sites. This applies to Consultants of every level and includes both sponsored links and banner ads that are paid for, as well as non-sponsored links that are free. For instance, if a friend posted a link on their family's website to your Personal Web Site, you would be in violation of this policy. There are ONLY two very specific exceptions to the linking policy. The first pertains to Fund-raiser Shows. If you have a Fund-raiser with an organization that wishes to post a link to your Personal Web Site on their Web site, you may do so only with prior written approval from Consultant Career Solutions. Fundraiser links may only be active for 60 days unless granted written permission for a longer time period. The second exception pertains to your personal electronic communications. You may continue to include your Personal Web Site address as part of your contact information or signature on e-invitations, any e-mails that are currently available through your Personal Web Site and your personal e-mails to your customers. These communications may link to your Personal Web Site. This also includes any electronic mail pieces that may be developed by our new licensed merchandise vendor. Keep in mind, as with the current guidelines, you are still prohibited from spamming. You may not purchase lists for e-mail marketing purposes. To be clear, the ban on linking also prohibits the following . listing or linking your Personal Web Site in Internet directories or search engines, such as Google or Yahoo. . purchasing or using a separate domain name to re-direct visitors to your Personal Web Site. . linking to Consultant's Corner from any Web site. . linking to the Pampered Chef Corporate Web site from any Web site. Personal Web Site Addresses/Names It's important that Consultants represent themselves as independent sales people and in no way imply they represent The Pampered Chef corporate office. Therefore, new Personal Web Site subscribers must include their first and/or last name in their Personal Web Site address. The address may not include The Pampered Chef corporate name or a derivation of the corporate name, including the tag line, or any trademark used by the company, such as "Kitchen Show." Consultants signing up for a new Personal Web Site will see these guidelines in message form on Consultant's Corner. They will be programmed into our system for automatic enforcement in January and February. As you already maintain a Personal Web Site, you will be able to keep the name or address you currently have, for the time being. We are evaluating whether some Personal Web Sites addresses violate the policy that Consultants not represent themselves as The Pampered Chef company and may be initiating a call directly to those individuals who need to change their names. Executive Benefits Executives and above will receive free Personal Web Site subscriptions starting with their next renewal. As in the current policies, Executive Directors and above may continue to have another Web site with a separate domain name that they use for training purposes. Keep in mind, as with Personal Web Site names, the domain name can not include The Pampered Chef corporate name or a derivation of the corporate name, including the tag line or any trademark used by the company, such as "Kitchen Show." On the site itself, you may mention The Pampered Chef, but you may not use the company logo or tag line, or sell product from this site. And please remember, if you mention The Pampered Chef, you may only do it in the text of your site in the same font that you use for your text. You may not use it in a headline or create a "new" logo with a special typeface or font. You must identify yourself as an Independent Executive Director for The Pampered Chef. An Executive Director who is interested in having his or her own site with a separate domain name must have the domain name pre-approved, in writing, by Consultant Career Solutions prior to deployment of the Web site. And of course, as The Pampered Chef corporate office, we have the right to monitor any Web site. Policy Enforcement These new policies are effective immediately. We will begin enforcing them February 1, 2006, to give everyone time to comply. If an Executive or above has already paid a third party to promote their site at a future time, in a way that is now prohibited by the new policies, the company will reimburse you for reasonable third party costs. You must have a valid receipt dated December 20 or earlier that shows the expense is for a time period in the future. Please send requests for reimbursement directly to Jan Capinegro, Vice President of Consultant Career Solutions. Those below the Executive level will not be reimbursed as any linking they were doing was in violation of the existing policies. In order to ensure all Consultants adhere to the new policies, they will be strictly enforced. We will randomly audit links to Personal Web Sites, and if you wish to report a violation, please email Consultant Career Solutions. Anyone in violation of any policy will be notified via phone and e-mail that they must correct the violation. Additionally, their upline will be notified. If the Consultant fails to comply within the time specified by Consultant Career Solutions, action will be taken. Consultant Career solutions will take into account the ease of correcting the violation when setting the time frame. On the first failure to comply, the Individual Ordering option on their Personal Web Site will be disabled. On the second failure to comply, their online ordering option will be permanently disabled. Finally, on the third failure to comply, the Consultant's Personal Web Site will be permanently disabled. There also is a penalty for repeat violations, even if the person complies each time they're contacted. If a person commits three violations, individual ordering will be permanently disabled on their site. With this in mind, you should periodically "police" your Internet presence by searching your own name and Personal Web Site address on Internet search engines such as Google or Yahoo. This will help you discover if you have been picked up by a company or organization with whom you do not want to be associated and eliminate the possibility that you may be, even inadvertently, in violation of these policies.