Affordable Catalog Mailing: Tips for Sending One Catalog to Customers

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Discussion Overview

The thread discusses various methods and costs associated with mailing a single catalog to customers. Participants share their experiences and suggestions regarding mailing options, postage rates, and packaging techniques.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant inquires about the cheapest way to mail a catalog.
  • Another participant expresses urgency for an answer and questions the feasibility of taping the catalog closed instead of using an envelope.
  • One participant shares their experience of receiving catalogs taped shut, noting potential risks of damage during mailing.
  • Another participant mentions that a catalog fits in a 9x12 manila envelope without increasing postage costs.
  • One participant suggests consulting the postmaster and shares their practice of using catalog envelopes for better delivery results.
  • Another participant reports a recent mailing cost of approximately $1.50 and expresses uncertainty about the applicability of book rates for catalogs.
  • One participant discusses mailing options such as parcel post and Bound Printed Matter, highlighting differences in delivery times.
  • Several participants mention the costs associated with mailing, with figures ranging from $1.45 to $1.88 depending on the method used.
  • One participant notes changes in USPS rates and catalog sizes affecting mailing costs.
  • Another participant advises against using clasped envelopes due to potential additional charges from the post office.

Areas of Agreement / Disagreement

Views differ regarding the best mailing method and associated costs, with no clear consensus emerging on a single approach.

Contextual Notes

Participants share personal experiences and observations related to mailing catalogs, reflecting on changes in postage rates and catalog sizes over time.

Who May Find This Useful

Consultants looking for cost-effective ways to mail catalogs to customers may find the shared experiences and suggestions relevant.

pampchefrhondab
pampchefrhondab
Messages
2,759
Anyone know what is the cheapest way to mail one catalog to a customer?
 
Oh please somebody answer this question...I need the answer too. Can we just tape the catalog closed as opposed to putting it in an envelope?
 
I've recieved Mary Kay Catalogs in the mail like this. Scotch tape on one side and my address right on the cover... so it can be done... only bad thing, is that it wouldn't take much for it to get caught in the Post Office Machines, and you run the risk of having it ripped to shreds! I wonder if you could put it in a plastic bag of some sort, like how the readers digest's come now-days... to keep the pages from getting caught in the mail sorters... hmmm...
 
It will fit in a 9x12 manilla envelope. The postage wouldn't be any more than if it was not in one.
 
You can always ask your post master. I usually just stuff them in a catalog envelope. The post office likes that better and they arrive in better shape.
 
  • Thread starter
  • #6
I mailed one the other day and it cost almost $1.50. I know there is a book rate, but I'm not sure if catalogs apply. I guess I will have to ask the post ofc. I really need to get some out this week.
 
The envelope doesn't weigh much ... I don't think it's a big difference either way.Be sure to get a receipt for tax reasons!
 
mail it parcel post, or if your post office has this option you could send it stamped as Bound Printed Matter. Some post offices take weeks to send BPM stamped items out so ask first. I have a local post office that sends it out twice a day, so Bound Printed matter is the cheapest route fo me.

You could try sending it in a plastic sleeve? Maybe those weigh less than an envelope? I just think putting it in an envelope is classy. :)

I'm all out of ideas, so I hope those help.
 
I put it in an envelope. It costs about $1.45, though - expensive!
 
I think it cost me $1.58. 1st Class Gold 9X12 Envelope, 1 flyer, 1 catalog
 
Thanks for the input on the price of mailing a catalog. I think it used to be 81 cents but I can't remember how long ago that was. I always put it in an 9 X 12 envelope. I haven't mailed a catalog recently so this was a wake up call for me!
 
There are 2 issues in play affecting the price, for those who haven't mailed a catalog in a while. 1) The Fall/Winter 2007 catalog has severl more pages than previous catalogs. 2) The USPS new postage rates are now affected by size, and the base rate for a large envelope is more than a standard envelope.
 
Very good points, Ann. I forgot about it being bigger than in the past, etc.

It's great having you here to keep all of us straight??!!!!!!

Thanks.
 
Another tip, if you have a clasp on your envelope, some post offices will charge you more because they won't put them through the automatic machine. I either tape over the clasp or don't even use the clasp and tape the flap shut.

With bound printed matter, it's usually $1.88. If you only have 1 catalog though, it's cheaper to send it First Class
 

Frequently Asked Questions

What is the best way to choose customers for catalog mailing?

To effectively choose customers for catalog mailing, consider targeting those who have previously purchased from you, attended a party, or shown interest in your products. Additionally, segment your customer list based on their preferences and buying habits to ensure the catalog is relevant to them.

How can I reduce the cost of mailing catalogs?

To reduce mailing costs, consider using bulk mailing options offered by postal services, which can significantly lower postage rates. Additionally, you can limit the size and weight of your catalogs by using lightweight materials and keeping the design simple. Another option is to send digital catalogs via email to save on printing and shipping costs.

What should I include in the catalog to encourage purchases?

Include a variety of product categories, seasonal items, and best-sellers to appeal to a wide audience. Incorporate special promotions, discounts, or bundle deals to entice customers. Adding personal notes or testimonials can also create a connection and encourage purchases.

How often should I send catalogs to my customers?

Sending catalogs quarterly is a good practice, as it keeps your offerings fresh without overwhelming your customers. However, consider sending them more frequently during peak seasons or when launching new products to maximize engagement and sales opportunities.

What are some effective follow-up strategies after sending catalogs?

After sending catalogs, follow up with customers via email or phone to ask if they have any questions or need assistance with their orders. You can also encourage them to share their thoughts on the catalog and remind them of any promotions. Engaging with customers shortly after they receive the catalog can help drive sales and strengthen relationships.

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