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Understanding Advertising Guidelines for PC Promotion - Quick Question Answered

In summary, advertising is a form of marketing communication that promotes a product, service, or idea through various media channels to target a specific audience and persuade them to take a desired action. There are various types of advertising, including print, TV, radio, online, outdoor/billboard, social media, and influencer marketing, each with its own advantages. Advertising benefits businesses by increasing brand awareness, reaching a wider audience, promoting products/services, boosting sales, and building a positive brand image. It also plays a significant role in society by providing information, creating awareness, and influencing consumer behavior. To create an effective advertising campaign, it is important to define a target audience, set specific goals, choose the right channels, create compelling messaging, and
prissylovescooking
prissylovescooking
Silver Member
105
I have a quick question regarding "advertising" PC. I have read the policy which has confused the heck out of me :confused: and I have searched through other threads; however, I can't find a most recent one (some are from 2008-2010).

Basicly I can promote PC but can I use the logo they provide on the website (the different color ones)? or any other logo for that matter unless I purchase it from Merrill?

I would like to advertise on a bridal book we have locally here but I just want to make sure I can use that one.

Thanks in advance!:)
 
There's a 30 day subscription on Merrill for the Ad Generator ($3.99?). Those are the only approved ads for print. You can sign up for the Ad Generator, design & save as many ads as you want at no additional fee & save them to your computer. Then provide one of those to the company who prints the bridal book. Super easy, super quick & PC doesn't have to worry about unprofessional looking ads being posted around the country. ;)
 
  • Thread starter
  • #3
Thanks Shelia! Your awesome and so helpful!:)
 
You're welcome. ;)
 
  • Thread starter
  • #5
I just purchased it and LOVE IT!! :love::love:
 
Hi Ladies, I just purchased the Ad Generator Subscription and I can not figure out where I go to personalize the logo. I am quite sure I have overlooked it. Help!

Thanks!!

Darla
 
You don't personalize the logo. That's the one authorized by PC when you are doing an ad in a newspaper/magazine. ;)
 
Where do I find this ad generator on Merrill site?
 
nevermind - found it
 

What is advertising?

Advertising is a form of marketing communication that aims to promote a product, service, or idea through various media channels to reach a targeted audience and persuade them to take a desired action.

What are the different types of advertising?

There are various types of advertising, including print ads, TV commercials, radio ads, online ads, outdoor/billboard ads, social media ads, and influencer marketing. Each type has its own unique advantages and can be used depending on the target audience and marketing goals.

How does advertising benefit businesses?

Advertising can benefit businesses in many ways, such as increasing brand awareness, reaching a wider audience, promoting products/services, boosting sales, and building a positive brand image. It also allows businesses to stay competitive in the market and attract potential customers.

What is the role of advertising in society?

Advertising plays a significant role in society by providing information about products and services, creating awareness about social issues, and influencing consumer behavior. It also contributes to the economy by generating revenue and creating job opportunities.

How do I create an effective advertising campaign?

To create an effective advertising campaign, it is essential to define a clear target audience, set specific goals, choose the right advertising channels, create compelling and relevant messaging, and track and analyze the results to make necessary adjustments. It is also crucial to stay consistent with the brand's image and values.

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