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Where Can I Advertise My Upcoming Multi-Vendor Events?

In summary, there are several effective ways to advertise for a vendor event, including using social media platforms, creating flyers or posters, utilizing email marketing, and partnering with other businesses. Important details to include in the advertisement are the date, time, location, vendors, and any special promotions. It is recommended to start advertising at least 4-6 weeks in advance and to use free options such as social media, online event listings, and local partnerships. To track the success of advertising efforts, methods such as creating a unique event hashtag, asking attendees how they heard about the event, and tracking attendance and sales can be used.
AlowayFamily
Gold Member
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I am organizing a couple of multi-vendor events in the fall and I want to advertise outside our circle of customers. Where do you advertise when you organize an event like this? It is not a fund raiser or non-profit event. I really want to generate some traffic and get customers other than who we already have.
 
Do you have a smaller, local paper you could put an ad in?

Create some post cards on VistaPrint. If you have until fall, you can probably take advantage of the free cards several times before you need to start putting them out. Approach local businesses, and ask them if you could leave some of the postcards for their customers.
 
  • Thread starter
  • #3
Thanks Noora - those are great ideas!
 
You can also try Eventlister.com.
 
Sandwich boards make a profound impact. Both post them the day of your event, and find a busy traffic intersection about 1 month before and whet folks' appetite with what will be coming
 
I organize a multi-vendor event twice a year. We advertize in our local county type paper, our chamber website, the local television stations on their community calendars, set up the event on facebook, have done craigslist (but get some strange solicitations from that), and we also do posters to put out in various local businesses.
 
I have noticed lots of things similiar to this being posted on the bulletin boards at our local Borders bookstore. Don't know if it is helping people get business but I always read the board when I am there and I think it's great that Borders lets people advertise like this. The board is usually near the bathrooms.
 

1. How do I advertise for my vendor event?

There are several effective ways to advertise for your vendor event. You can use social media platforms such as Facebook, Instagram, and Twitter to promote the event and reach a larger audience. Additionally, you can create flyers or posters to hang in your local community, distribute to friends and family, or post in high-traffic areas. Utilizing email marketing to reach out to your contacts and create a buzz about the event is also a great way to advertise. Lastly, consider partnering with other local businesses or organizations to cross-promote and attract even more attendees.

2. What should I include in my vendor event advertisement?

Your advertisement should include important details such as the date, time, and location of the event. You should also mention the vendors that will be participating and the types of products or services they offer. Including any special promotions or discounts can also help attract attendees. Make sure to use eye-catching visuals and clear, concise language to grab the attention of potential customers.

3. How far in advance should I start advertising for my vendor event?

It is recommended to start advertising for your vendor event at least 4-6 weeks in advance. This will give you enough time to create a buzz and reach a larger audience. Make sure to also have a consistent presence leading up to the event to remind potential customers and keep them engaged.

4. Are there any free advertising options for my vendor event?

Yes, there are many free options for advertising your vendor event. As mentioned earlier, social media platforms and email marketing are great free tools to promote your event. You can also utilize online event listing websites, post in local community groups or forums, or partner with local businesses to cross-promote.

5. How can I track the success of my advertising efforts for my vendor event?

One way to track the success of your advertising efforts is by creating a unique event hashtag and encouraging attendees to use it on social media. This will help you track the reach and engagement of your event. You can also ask attendees how they heard about the event during check-in or include a survey in follow-up emails. Lastly, tracking the number of attendees and sales made during the event can also give you an idea of the overall success of your advertising efforts.

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