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Yes, I host coach to have my hosts call and tell their guests that they are going to learn how to make ____. I think including that info on the invitation is a good idea. People want to learn how to make new recipes. As the article posted today pointed out, so many people don't know how to cook. This is a great way for guests to learn simple recipes they can make.
I think adding a small label like that could definitely entice guests to come to your kitchen show. It creates a sense of anticipation and adds a touch of professionalism to the event. I haven't personally done this, but I've seen it done at other events and it definitely caught my attention. It's worth a try!