When Should I Mail Out My Mini-Catalogs?

[cathyskitchen]

I have my labels printed and I'm going to prepare all of my mini-catalogs tonight for mailing. I was going to pick up the stamps on Monday, and then mail them out, but then I was thinking I should wait. What are your thoughts? When is everyone mailing theirs? I was thinking of mailing them with a flyer showing the Sept. host special and current recruiting special, since I need to focus on Sept. bookings and recruiting (always!). Should I mail them on Friday, 8/1? Let me know your thoughts. Thanks!

 

[jrstephens]

I would go ahead and mail them out and then you could go ahead and start booking Sept quicker with them hopefully.

 

[pampered.chris]

Are you all set for your August?! If not, I would wait a week or two. See what else you can fill in August prior to mailing these.
Are you hosting an open house in August?! I am and am hesitant to send my mini's out before my open house b/c then I wonder, they have seen the pics, will they still want to come to my open house?!

Just a few thoughts to help you make your decision. I hope it helps!!

 

[cathyskitchen]

My August is where I want it to be, and I'm not holding an open house. I think I'll send them out on Friday, so I can print the host special for Sept. (so annoyed they haven't posted them on CC yet!). Thanks for the feedback, gals!

 

[ShanaSmith]

My tip would be to mail them in smaller batches so you can give people follow up phone calls. Otherwise you may not get much responce.

 

[cathyskitchen]

I only mail the minis to my past hosts (and anyone who specifically asks for it). I've done this every new season for the past 5 years, so they've come to expect it. I get a HUGE wave of business after I mail them, and I have a hard time keeping up with the emails and phone calls, so I don't know when I'd even have a chance to follow up! I send a monthly email newsletter to everyone, too, so I'm always in touch with these people.