Fall Products and Sneak Preview

Discussion in 'Chef's Lounge' started by ChefBeth2, Jul 13, 2006.

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  1. I will be getting the $350 in fall products from the June Sell-a-thon. I am wondering if it's okay to have a "Sneak Preview" show in August and take pre-orders for September or have a show purely to get interest in Fall bookings -- for example, invite past hosts and preferred customers to come take a look but not buy anything -- but encourage them to book a show. Is that allowed?!

    Maybe I could make a flyer telling them to leave their wallets at home but bring your calendar to be the first to book a Fall show with the new products. What do ya think?!

    Beth in PA
     
  2. ChefBeckyD

    ChefBeckyD Gold Member

    I have a "sneak preview" show every August - I encourage ordering the items being discontinued......and make a big deal of unveiling the new products - but not selling them yet! Last year I got 8 bookings from this show!
     
  3. heat123

    heat123 Silver Member

    Great idea ladies! I was thinking about doing a Host-guest appreciation show for the new fall season. Maybe I can tie this into it!
     
  4. chefjeanine

    chefjeanine Gold Member

    Thanks Becky, I REALLY like that idea.

    Don't forget to tell people about those items that will be discontinued. There is money to be made (and customers to statisfy) with this information.
     
  5. ChefBeckyD

    ChefBeckyD Gold Member

    Yep! That's what I do - I have a big poster that says "Going, Going, Gone...."
    and I make a list of discontinued items - and let them know this will be their last chance to get them! I then just keep building excitement about the new season - I have the new products hidden under a cloth on a table with signs saying "no peeking", and I talk around the table until it's killing them to not know!
    I also make several new recipes before the show, and have everyone vote for which one they would most like to have at their show......they are helping me out, and also it gets them thinking about booking;)
     
  6. When do you unveil the new products? At the end of your show? I usually do a open house and always have folks that place orders for the new products and then have to wait until September to submit the show.
     
  7. ChefBeckyD

    ChefBeckyD Gold Member

    Well, I don't actually "do" a show. It's more of an open house, where when they arrive they can look around at items on display, help themselves to food, chat, and ask me questions. About 1/2 hour after the start time, I give a little presentation about the new season and all the benefits of booking, and get the results from my taste testing for new recipes.....and just keep building the excitement for all the new products until the unveiling - after the unveiling, I give them an opportunity to check out the new products and place their orders(but no - not for new products) and book their shows!
     
  8. jessica_momof6

    jessica_momof6 Silver Member

    when will we know what items are being discontinued?
     
  9. After wave 3 is finished ;)
     
  10. jessica_momof6

    jessica_momof6 Silver Member

    thank you!
     
  11. I am planning my own show on August 18. I will take orders for an August show, then have a table covered like Becky does and take BOOKINGS for September and beyond once I uncover the table!
     
  12. The discontinued list will be in your special addition KCN that you'll get in the mail if you don't go to conference!
     
  13. I like Becky's idea of showing the new products, but not selling them yet. When someone ask's when they can buy them say "At your show! Do you want early September or late?" I am getting SO excited to show off all the new products!!
     
  14. I really like the idea of a fall sneak preview! I had an open house last November trying to get Dec. bookings, but it fizzled. But I had a GREAT fall season last year & this may be a great jumpstart! Thanks for the ideas! I love using the new recipes for a taste-testing & the unveiling. Who do you invite-how recent of hosts/guests would you invite?

    Also, this is my first conference (wave 3) & will we get the special edition of KCN there, or will ours come in the mail too?
     
  15. I haven't been to conference, but I think that you get the CN at conference and in the mail only if you didn't attend conference.
     
  16. ChefBeckyD

    ChefBeckyD Gold Member

     
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