I would like to know the answer as well.
Can you tell me why would someone want to buy the ceramic cookware? Is it better than stainless, or nonstick? I understand that we can buy it as an open stock and it's cheaper than our other two lines, but I want to know WHY a cook would choose Ceramic to cook in...
So educate me please SO I can educate my guests
It's cheaper, which is great for bigger cooks, first time home owners or others on a budget. All pieces are open stock so they can pick and choose. It's similar to non-stick and it's lighter weight for those who cannot lift our heavier cookware (it's heavy to begin with - think about how heavy it is with food for an older person or someone with weak hands/wrists).
At fall launch they said it is very popular and that is why they added. I just wish it had more then 3 year grt.
I haven't seen it and didn't make launch but I try to keep up on trends (and I have a kitchen addiction problem)..
inexpensive- perfect for first time cooks, new homeowners, people who don't cook much, college students, wedding gifts, older people, anyone on a budget
nonstick- many people don't like any type of teflon product- this gives you nonstick without teflon
lighter weight- anyone who complains about the weight of the products- those with carpel tunnel or older or younger cooks
Clean look with the bright white- many people don't care as much about use as look
easy to clean- you can use ceramic/glass cooktop cleaner for stubborn marks or stains (at least you can on other ceramic cookware)
open stock- people can buy only what they need.
Last edited by darlinclem; 08-06-2012 at 07:36 AM.
I would like to know HOW to compare it with our other pots and pans as a cooking tool, not because it's more affordable or who it suits best. What is the product, how can I compare the cooking results. I'm not interested in telling people because it's cheaper and its lighter and more people can afford it. Does anyone have an answer??? What would Doris Christopher say? ANYONE???
There are consumers who, due to concerns relating to using teflon coated cookware, are looking for a (presumably) safer alternative without having to switch to stainless steel or cast iron.
Coatings for teflon nonstick pans contain a potentially toxic chemical called perfluorooctanoic acid (aka PFOA). There have been concerns about these types of nonstick cookware for years.
Current wisdom is that Teflon appears to be inert and safe unless heated to high temperatures. Once the temperature is too high the Teflon coatings start to fume into the food.
No one, including Dupont who makes the teflon coatings, seems to be able to determine the exact temperature at which fuming occurs. According to DuPont it may be as low as 464 degrees (F)
The reason why our (and others) executive nonstick cookware is rated to 400 degrees is that 400 is well below the 464 degree point.
Cooking results with ceramic are excellent, even heat distribution, "easy release" surface. It's lighter, cheaper and generally considered more user friendly than stainless steel.
Ceramic cookware is also considered "greener" and safer for the planet than the coating based nonsticks with teflon coatings.
Before this line, PC only catered to 59% of the cookware market:
23% - want/buy Stainless Steel
18% - want/buy hard anodized aluminum (Executive Line)
18% - want/buy other materials (cast iron, stoneware, etc...)
we were missing a HUGE chunk of the market
41% - want/buy "other nonstick"
This ceramic cookware fills that gap. Not everyone can afford the good stuff. Not everyone wants the good stuff. Why no lifetime guarantee? Because this isn't the high quality of our two cookware lines. Our stoneware doesn't have a lifetime guarantee. People still love it and buy it because it's still a quality product. We are now offering a quality affordable player in the "crap cookware" market. I'm glad we finally have this line. We finally have cookware for absolutely everyone and not just the serious cooks.
As we learned at launch, 23% of consumers prefer stainless cookware, 18% prefer non-stick, 18% prefer cast iron/cast aluminum/microwave/ethnic cookware, and 41% prefer "other non-stick", thus ceramic! We have been missing an enormous portion of the cookware consumer market.
Each type we offer has it's purpose:
stainless is for searing, plus those that like to broil and like the dishwasher safe feature
executive is for those that like non-stick, and are fine with the dupont autograph 2 teflon coating
the ceramic is for new cooks, those opposed to teflon but want easy release and clean up, and/or are into "fashion"cookware.
Knowing how, why, what, and who cooks in the kitchen will help you taylor the purchase of each customer to meet their individual needs.
I highly recommend you make every effort to attend your Sept. team meeting. The meeting will be a training on this subject. For now, sell August!
Here is a tidbit- I CAN NOT use non-stick because I own a parrot. Non stick coating like teflon can kill a bird in the blink of an eye with no warning signs. Of course this only really happens if you turn the temp up too high- 400 or above is dangerous for birds. But if you are a dodo brain at times like me and walk away and leave a pan on for too long on the stone- voila- major problem. So this is a DEFINITE must have for anyone who owns a bird.
Is it dishwasher safe? That would be the selling point.
I have had several customers ask if I had this type of cookware. These are people who are very concious of problems with Tefflon and its effect on their health.
I agree that we should play up the benefit of the ceramic coating without making it sound like the executive cookware is poison. And I agree that it should have the same guarantee as the other cookware.
I have heard some people dismiss it as junk, saying it doesn't stick. I have heard other people say they love theirs. My friend says that nothing sticks in her cast iron when SHE cooks it, but everything sticks for her husband because he doesn't heat it properly. We need to be able to educate our customers on how to use it properly so they get the non-stick benefits.
I will say something like:
"We now have three different cookware lines - something for everyone! If you are like me and love non-stick cookware you will love our executive line. Even the outside of the pans are non-stick for easy clean up. If you love the look of Stainless, ours is amazing! It has a coating to help reduce sticking and can even be used under a broiler. Both of those sets have lifetime warranites. And now we have a brand new line! If you have been noticing the cool new ceramic cookware that has been coming out you can now get our top of the line version. It is easy release like our non-stick executive, is much lighter than our other cookware, very trendy, affordable and is easy clean up. It is guaranteed for 3 years. All three of our cookware lines are save to use in the oven. So which line meets your needs, which can you see in your kitchen? Buy a starter piece today and book a show to get more at 50% off!"
I also think a key selling point is that it is open stock. The other lines are not in the "traditional" pieces of everyday cookware. I can't wait to receive my saute pan to see how awesome it is and then I'll have more to say about the quality.
I am super excited for this cookware! I am always in awe when I see it advertised on QVC...I cannot wait to get my hands on the piece that we earned for free and I am already going to find a way to get the covered skillet for myself!
I'm excited I earned teh 8" so I can see what it's all about. What should I cook in it though? Or just use it in place of my executive since that's what I'd probably use it for if I didn't have the executive?
I don't know much about and sadly even though I went to school for hotel/restaurant management and had to take culinary classes, before PC I didn't know your cookware was suited to your cooking style.
I had a stainless set from kitchenaid that I registered for on my wedding registry because I like the look of stainless! Then I found out how wrong I was on what to have! LOL I do use both now that I understand what's good for what, and now I'll learn if this new line is more suited towards me or not.