responding to mailing list opt-out

pampered2007

Judybabe

I say nothing. Well except: "Thank you, you have successfully unsubscribed"

I wouldn't do anymore. be polite and professional. anymore can be misconstrued as rude, snippy or whiny.

Judy

kdangel518

I say "Dear Carrie Customer, I have removed you from my email list. If at any point in the future you would like to begin receiving my monthly newsletters again you can simply email me or contact me via my website at Page Not Found to let me know. Thank you for your business! Sincerely, Kara

I let them know it's done but leave the option open for them to re-subscribe if they want to in the future. Which I'm sure they won't, but I'm sure to thank them as well. No matter how nice or nasty their request is

Sheila

I use iContact, so it does the notification for me.

dannyzmom

Ditto here...

pampered2007

Thank you for such quick replys! I don't like it when people ask to be removed because it just makes me wonder...why???? I guess people have their reasons. I just remove them and go on. Thanks again for the help!

esavvymom

Ditto that! I've had several unsubscribes recently. The weird thing was, they were from people who had JUST CONTACTED me in the last week about ordering something or asking if we still had a product...or was someone I saw out and about and they brought up PC and were all excited about this or that. Oh well. With the way we are inundated with so much cr** email these days, I guess that's why....although, why mine? I only send 1, MAYBE 2 a MONTH!

Sheila

I only send out one a month too. I ordered online through a rep with another company to help a friend with her show sales & immediately got 3 marketing e-mails from her. Over the next couple of weeks I kept getting them. I was NOT happy about the over abundance of mailings in such a short period of time. I keep that in mind when I'm doing mailings to my customers. I want them to know my name, but not feel like I'm harassing them either.

raebates

I don't use a service, so the email just comes to me as a reply. I send the following:

I have removed your address from my newsletter list. If there is any wya I can serve you in the future, please be sure to let me know.

kdangel518

I think people just unsubscribe b/c they are bombarded with so many marketing emails these days, and aren't we all constantly looking for ways to reduce the clutter in our inboxes? I don't take it so personally (unless it is a close friend that unsubscribes, lol!)

People will delete it/unsubscribe if they are watching their budget and don't want to be tempted (I did this when my H got laid off- unsubscribed to all the store emails I rec'd), if they only purchase every once in a while but aren't necessarily interested in the specials, etc. etc.

The people that contacted you recently, did you ask to put them on your email list, or did you just add them? I would start asking first if they'd like to receive your monthly newsletter, otherwise my guess is you'll be getting more unsubscribes.

Sheila

I have a special account now just for spam! LOL I use it all the time for crazy stuff where I have to give an e-mail address. Let them send all their marketing stuff to THAT account. I keep a personal account for family (which I check like twice a month now that they are all on FB) and my work e-mail address that I check numerous times per day. Once in a blue moon I'll go check the spam account.

Sheila

But I did get a request to my personal e-mail account today instead of them doing it through iContact:

The customer's e-mail:
My reply:

esavvymom

I wonder if I/we added more useful information - like more recipes, etc...and not just "Host a show" "look at my outlet!" type of messages pushing them to buy or host....maybe they'd stay on the list.

I use a service- but usually try to cut down the marketing push a little. Maybe I should add an extra recipe or two.

gwyn26

I had a host give me e-mails addresses for her show. My daughter ended up being hospitalized a few days before the show so we cancelled and re-scheduled. I got a snotty unsubscribe request from a guest stating that she "didn't feel that in this economy it was appropriate to be sending correspondence to work e-mails." and she went on and on. Well, did it dawn on her that I WASN'T the one who put her e-mail in to begin with? I mentioned to the hostess that I wasn't sure if so and so was coming. And the hostess said, "Yeah, she talked to me about the e-mail thing. I didn't think it was such a big deal but, to each his own." And the gal was so miffed she didn't order a thing or come to the show. I didn't respond to her unsubscribe request, PWS recognized it automatically. Hard to keep everyone happy.

Sheila

I made a point to keep mine short & sweet. I have the left column with basic info about the specials - all links for them to click so it's not a bunch of info to read. In the right column I put a recipe, then a notification that "PINK" is back in October, a short section on RUFTH, then a 1 liner that I can help them with Cooking Shows, Catalog shows, Fundraisers or Bridal Showers. Then as the very last thing I put a paragraph to the Overseas customers that if they are tired of the shipping delays due to Smart Post to feel free to contact HO via the e-mail link that I provided & let them know that they would like to see it switched back to Priority Mail. I figure even if only a dozen or so do it, it's still better than NONE.

I sent out month #2 a few days ago. Of the 683 contacts on my list right now, I've had 15 people (total for BOTH months) unsubscribe. Not too shabby considering anybody who's sent an online invitation by a host is added to my contacts & gets a copy of my newsletter. Some of them have not met me.

Sheila

Guess I should add that I have this statement at the top of the left column:

esavvymom

I've been thinking about this lately..... I think I'm going to make a few more edits to my newsletter than I have been. Typically, I cut out extra stuff (like Bride's, etc) I tweak things here and there occasionally.

But I think the big difference I'm going to make is to add MORE RECIPES to my newsletter. I use a service- one of the main ones you see mentioned on here. It only comes with 1 recipe in there. I think people would keep getting the newsletter if it included more recipes, and less 'sales-pitch'.

We'll see if it makes a difference in retention or not. But worth a shot.

Chefgirl2

I say nothing to them...but in my mind I'm thinking "Whatever! In a month or two you will break a stone and need me...but you won't know who to call..." oh, I also add "Idiot!"

Wow! That sounds mean, but I think it is because it feels aweful when they reject me. Yes, I know I'm 43 and should realise it's not me they reject but it's the product right now. Or...that's what HO says

I used to try to let customers know why they need to be on my customer care list. They always said they were too busy to read them. Now I tell guests at my show why to delete my email rather than opt out. I've been getting less rejections.

scottcooks

I say, Thank you for the honor of serving you. If you ever need my services in the future, please contact me through your initial source. I am pleased to offer you the level of service which you request.

Leaves them a little confused perhpas, but with a good taste in their mouth.

cathyskitchen

LOL!! I love it! I'm usually thinking the same thing, too!

But, like a lot of others, I just do nothing. If they opted out, it was probably because they get too many emails in their inbox. I do the same thing - I have subscribed and unsubscribed to Gap.com emails so many times, I can't remember if I'm on the list anymore or not! LOL!