Maximize Your Direct Sales Business: The Art of Recruiting by Kathy Towne

The Art Of Recruiting
by Kathy Towne
Sharing your opportunity, or recruiting, is the most rewarding part of the business, both personally and financially! When we truly believe that we have the best product, the most fantastic hostess program and the most lucrative income-earning opportunity in the industry, we can’t help but share it with others! So... where do we find prospective recruits? Successful direct sellers are recruiting at all times, everywhere they go! Every person we know or meet is a potential recruit. Recruits are truly everywhere we are. All we need to do is talk, ask and plant seeds of desire. Be prepared to take advantage of every opportunity to recruit at your shows, at the supermarket, at the doctor’s office, beauty salon or club meetings. Wherever you are, there are recruit prospects waiting to hear what you like best about your opportunity with your company. Your shows are one of your most lucrative recruiting sources. WHY? First, customers and hostesses are already sold on your product and the concept of living-room shopping. Second, they have had an opportunity to observe up front a money-making opportunity that is fun, easy and can hardly be called "work". It’s been said that there are prospective recruits at every single show... but there isn’t always a recruiter there! So, be sure to share your opportunity with every guest (and hostess) at every show-and watch your business grow! Recruiting is merely having a positive attitude and expectancy. Recruiting is caring - about who we are and what we do. We care about the opportunity we enjoy, the people we help and the growth and benefits that lie ahead.

Know that our success is determined by how well we share our opportunity with others. Recruiting is a skill. We can learn to be successful recruiters by practicing and improving our skills. Improve your skills by rehearsing, reading, studying and listening to successful recruiters.

I completely agree with you, Kathy! Recruiting is such an important aspect of our business and it truly is rewarding on both a personal and financial level. I've found that the best way to recruit is to simply share your passion for the product and the opportunity with others. People can sense when you truly believe in what you're sharing and that makes all the difference. And you're absolutely right, there are potential recruits everywhere we go. I've had success recruiting at my shows, but also in everyday places like the grocery store or even at my kids' school events. It's all about being open and willing to talk about our opportunity with others. And as you said, having a positive attitude and genuinely caring about our business and the people we can help is key. Thanks for sharing your insights!