How can I effectively notify people of a new catalog coming out?

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Discussion Overview

The thread discusses various methods participants use to notify past guests and hosts about an upcoming catalog release. Participants share their personal experiences and suggestions for generating interest and bookings related to the new catalog.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant seeks suggestions for creative ways to inform past guests and hosts about the new catalog.
  • Another participant, identifying as a consultant, plans to mail mini catalogs, send a special edition newsletter, and make phone calls to potential hosts.
  • A different participant shares their experience of distributing old catalogs with a personal note in their community to generate orders.
  • One participant mentions a website that offers postcards for notifying customers about the new catalog.

Areas of Agreement / Disagreement

No clear consensus emerges, as participants share a variety of individual approaches and experiences without indicating agreement on a single method.

Contextual Notes

Participants are primarily discussing strategies for engaging with past customers and hosts in anticipation of a new catalog release, reflecting their personal experiences and preferences.

Who May Find This Useful

Consultants looking for creative ways to promote new catalogs and engage with their customer base may find the shared experiences and suggestions relevant.

O
onepamperedmom68
Messages
54
Hi there~
Is there anyone who would be able to offer some suggestions on the best way to inform past guests and hosts of a new catalog coming?
I know our new Spring/Summer catalog is coming soon and I am needing suggestions on what people do to generate new bookings.
Do you send out mini catalogs? Letters? Make phone calls?
I am just not able to think of a creative way to let people know that new and exciting products will be coming.
Any help would be GREATLY appreciated! :D
 
This will be my first change over season...I thought I would do a couple of things:

1) Mail out the mini catalogs to everyone who has ordered in the past (with the exception for the few that said - Please send me a new catalog when it comes out).

2) E-mail "special edition" newsletter highlighting the new catalog items. Possible offering an "incentive" to book - i.e. I'll bring the ingrediants.

3) Phone those who I have in the pipeline of possibly wanting to host a party in the future.

Of course I am definatley up to additional suggestions as well.
 
  • Thread starter
  • #3
Thanks Liz for the suggestions!
Here is something that I do with my old catalogs. I usually have extras and don't want to waste them. I type up a little note introducing myself and place a catalog in the newpaper bin at people's homes around my community. I have gotten a few orders this way and it helps to get rid of my old catalogs and gets them into people's homes.
I have not done a newsletter yet but I am going to do that right now and use the suggestions that you gave me. :)
Thanks again!
Lisa Rademacher
Independent Consultant
for The Pampered Chef
[email protected]
 
You can also go to www.thebooster.com. They have postcards that say that a new catalog is coming out & if they want one, they can call you. I love that site --- they have just about everything you could need for bookings, recruiting, host coaching & customer service.


Jill Wright
Director, Benicia, CA
[email protected]
 
  • Thread starter
  • #5
Thanks Jill for the information. I am going to check that website out right now!
Lisa :)
 
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